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Three Custom Color Specialists is proud to announce their partnership with the SHOWTIME® original groundbreaking series, THE L WORD. A new collection of lipsticks inspired by THE L WORD's most popular, sexy, iconic characters -- "Bette," "Kit," "Alice" and "Shane” -- will be available online at and through THE L WORD shop at beginning on January 18th, at 8:59 PM preceding the premiere of the show’s sixth and final season.

The four shades were created in Three Custom Color's award-winning sheer lipstick formula – highly moisturizing, with sheer and buildable coverage to flatter a wide range of skin tones.

In December, fans will compete in an online contest to compose the best tagline for each shade. On January 18, 2009 winners will be announced on air and on Winners will receive a deluxe prize package featuring an array of gifts from THE L WORD and SHOWTIME®, all four shades of THE L WORD Sheer Lipstick Collection by Three Custom Color Specialists, and a $300 Gift Certificate redeemable on (Total Retail Value over $700)

"Alice" Sheer Lipstick
"Perfectly pink for when you can't think straight"
A warm, fleshy rose with champagne shimmer inspired by Alice’s quirky fashion-forward look
"Bette" Sheer Lipstick
A sophisticated red that's as passionate and powerful as Bette
"Kit" Sheer Lipstick
"For lips that sing with passion & soul"
A saucy raisin with copper shimmer that’s as fiery as Kit
"Shane" Sheer Lipstick
"So neutral, it's commitment free"
A creamy, natural tone to enhance your lip color, inspired by Shane’s no-nonsense style

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